Lamborghini has entered into the world of non-fungible tokens (NFTs) with its new ‘Space Key’.
NFTs have grown in popularity over recent months, with these unique pieces often taking the form of digital drawings, music or art. By being non-fungible they’re essentially unique and can’t be traded for another similar commodity. For instance, one piece of art cannot be traded for another identical piece of art.
Many people see NFTs as the future of art trading. Though they can technically be copied or downloaded, an NFT gives you ownership of that unique piece of art. Much the same as fine art, only one person can own an original whereas reproductions can be easily made and sold but won’t command a similar price tag.
Now, Lamborghini wants a piece of the action. Developed ‘with an undisclosed artist’, the ‘Space Key’ is a piece of advanced carbon fibre material that has been sent to the International Space Station as part of a research project.
In some respects, it’s the most Lamborghini thing ever to auction off a series of NFTs, given that it’s sports cars are some of the most sought after automotive bling for the nouveau riche crypto-traders and offsprings of sheikhs to show off on Instagram. They are obvious status symbols, coveted objects among the super rich, and often can serve as a way to store and preserve wealth, especially for those who hail from countries with weak currencies or faltering economies.
This special material makes up part of the Space Key. Limited to just five, each key is linked to a purely digital piece of art accessed via a QR code on the back of the carbon fibre shell.
Stephan Winkelmann, chairman and CEO of Automobili Lamborghini, said: “Innovation is a deeply rooted part of the Lamborghini DNA.
“As a leading company for carbon fibre composite materials within the automotive sector we pushed boundaries two and a half years ago with the joint research project in space. Now entering the metaverse is again proof of Lamborghini always setting sail for new horizons.
“The NFT world has been calling to us, and we are excited about engaging with this very passionate and innovative community.”